Recently learned, the world's seventh largest tire manufacturer Yokohama Rubber Rubber coaching change in China. Island, the newly appointed Norio who not only served as Xin Yokohama Rubber (China) Ltd, also tire sales and Renheng Bin (Shanghai) Co., Ltd., is directly responsible for sales.
Analysts believe that the vice president of Yokohama Rubber Norio Sim took over the Chinese island of head, showing the Yokohama Rubber confidence in the Chinese market, but also indicates that China has become the most important Yokohama Rubber strategic global markets.
In 2005, the Yokohama Rubber (China) Co., Ltd. was established in Shanghai in the Chinese market also began for the overall layout. Since then, Yokohama Rubber has built in Suzhou, a truck and bus tire production facility in Shandong, the new production plant for a rubber conveyor belt. Just a few years, the Yokohama Rubber growing by leaps and bounds. The tire business, for example, from 2003 to 1 million annual passenger car radial tires, and by 2008 annual output of 300 million, is expected to expand all four production plants in Hangzhou, the tire annual capacity 5.1 million.
In the rapidly expanding production capacity, a rich product offering at the same time, Yokohama Rubber to improve sales and service system also add a little horsepower. Established in Shanghai in 2005, Yokohama Tire Sales (Shanghai) Co., Ltd., is responsible for the Chinese domestic market and import of automobile tires, while providing technical support, after sales and related services.
At the same time, Yokohama Rubber has also stepped up the pace of sales in the Chinese market. 6 years in a row as the CTCC CTCC's tire supplier, and after several tire manufacturers a fair bid, Yokohama Rubber has become the 2010 to 2012, CTCC CTCC a single tire supplier.
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